YOP Agency connects iconic sports brands with the best French retailers

WORK hard,
PLAY hard

Agence YOP is an independent commercial agency that connects iconic sports brands with the best French retailers.

We work closely with international brands and bring them our experience and expertise. Over time, we have developed a relationship based on trust with our customers, building a network of specialized retailers throughout the territory. We provide our clients with a portfolio of premium & complementary brands and a personalised follow-up. And whenever we have the opportunity, we are outside testing and making our own experience on the products we distribute.

Our partner brands

Since 1993, DRAGON has been the internationally recognized brand of eyewear and goggles for those seeking expertise, high performance and innovative design. By focusing on technological breakthroughs and progressive design products Dragon has become one of the leading brands in premium eyewear.

Read more about DAINESE

DAHU has designed a unique ski boot that combines expertise and technological innovation. The DAHU ski boot integrates a winter boot that offers protection, comfort and warmth, into a shell that provides support and precision for skiing in all conditions. This patented combination will give you a completely new experience on and off the slopes.

More about DAHU

Born in Kitzbühel 40 years ago, Sportalm is an Austrian brand internationally renowned for its first-class design and manufacturing. The Sportalm style is distinguished by an elegant balance between authenticity and innovation. Each collection refers to the atmosphere of Kitzbühel, the famous and luxurious Austrian ski resort.

More information on SPORTALM

Pine to palm is an outdoor accessory brand born in 2019 in the Southern Alps.
The collections are imagined, designed and made in France in partnership with 6 local workshops.
The products are designed to accompany you on your wild adventures, take you through every season and follow you to your favorite playgrounds from pine to palm.
Join the Made in France Gang !

More about Pine to Palm

Forward Apparel manufactures exceptional quality, progressively styled and highly eco-friendly technical ski and snowboard outerwear for men and women. Our all-mountain Catalyst range and our high-performance Manifest range cater for the casual to most demanding of users.

With our stronghold in Verbier, Switzerland, and Annecy, France, we’re not just crafting eco-friendly high-performance apparel; we are setting an authoritative standard for excellence, progression and innovation.

Forward. For those who see beyond.

Our retailers

Over the years we have developed a relationship of trust with our customers, who today make up a network of specialized resellers with more than 400 points of sale in France.