Agence YOP connects iconic sports brands with top French retailers

In 1964, the founder of the Italian Garmont brand stepped off the beaten track and decided to put his heart and soul into a footwear manufacturing business. For him, the future lay in getting out into the open air, into nature, where you can feel alive and expand your own horizons. It was the avant-garde thinking of a true visionary.
It's this mindset, this philosophy, that continues to drive Garmont's design and innovation departments into the future.

Since 1993, DRAGON has been the internationally recognized eyewear and goggle brand for those seeking expertise, top-level performance and innovative design. By focusing on technological breakthroughs and progressive product design, Dragon has become one of the leading brands in high-end eyewear.

Since 1972, DAINESE has been the world-renowned brand for protective gear. Initially specializing in motorcycle protection, the brand then opened up to new sectors by launching a multisport line, with products perfectly suited to skiing/snowboarding and mountain biking.

Pine to Palm is an outdoor textile accessories brand born in the Southern Alps in 2019. The collections are imagined, designed and manufactured in France thanks to the mobilization of 6 partner workshops located in the South-East and South-West of France. Our products are designed to accompany you on your outdoor adventures, across the seasons, across your favorite playgrounds and across generations! Join the Made in France gang!

Gabel was founded in Italy in 1956. It is one of the oldest brands of ski poles, hiking poles, trail running poles and Nordic walking poles. The high level of performance, numerous international patents and Italian design make Gabel products appreciated in over 80 countries.
Thanks to its World Cup athletes, Gabel has established itself as one of the best-known competition brands.
Research and innovation have led to the first and only digital poles for Nordic walking.

Born in Kitzbühel 40 years ago, Sportalm is an Austrian brand internationally recognized for its first-class design and craftsmanship. The Sportalm style is distinguished by an elegant balance between authenticity and innovation. Each collection references the atmosphere of Kitzbühel, Austria's famous luxury ski resort.

Forward Apparel manufactures technical ski and snowboard apparel of exceptional quality, progressive style and high environmental friendliness, for all genders. Our all-mountain Catalyst range and high-performance Manifest range are aimed at both occasional and more demanding users.

With our strongholds in Verbier, Switzerland, and Annecy, France, we don't just make high-performance, eco-friendly clothing; we set an authoritative standard for excellence, progression and innovation.

Forward. For those who see beyond.

DAHU has designed a unique ski boot that combines expertise and technological innovation. The DAHU ski boot integrates a winter boot that offers protection, comfort and warmth, with a shell that provides support and precision for skiing in all conditions. This patented combination offers a completely new experience on and off the slopes.